(04)Studio
One room.Los Angeles.
Twelve reformers and a front desk that knows your name by the third visit. We are looking at spaces now, and the address goes up here the day it is signed.
(01)The idea
We built the roomaround the number.
Most studios solve for revenue per square foot. More reformers, bigger classes, a coach with a microphone who never touches anybody.
It works. It is also why people stop going.
We solved for something else. How many people can one coach actually reach in fifty minutes? Twelve. Everything followed from that.
A studio you can get to. An hour that exists. A spot that is free.
(02)By the numbers
- 0
Reformers
Never a thirteenth
- 0
Minutes
Every class, every format
- 0
In Foundations
Half a normal class
- 0
Days a month
The whole idea
(06)Who is teaching
Four coaches.One standard.
All comprehensively certified. All still take class. You will be corrected by name.
Mara Ellison
Founder + Head Coach
Twelve years teaching, six of them in Los Angeles. Kept noticing the same thing: people loved studios they went to twice a month. (22) is the fix.
“Ribs down before the leg moves.”
BASI Comprehensive · Polestar Rehab
June Okafor
Reformer Lead
Came out of competitive track. Teaches Sculpt like a strength session, counts out loud, and will notice the leg you are favouring.
“Slower down than up. Always.”
BASI Comprehensive · NASM CPT
Sasha Lindqvist
Foundations Lead
Four years in clinical Pilates before group classes. Which is why Foundations runs at six, not sixteen. Most people do not need a harder class. They need a better first one.
“You are allowed to take the spring off.”
Polestar Comprehensive · Pre/Postnatal
Noa Castellanos
Flow Lead
Dance background, and it shows in the transitions. The carriage rarely stops. Teaches the 7 AM most weekdays, which is why the 7 AM goes first.
“Breathe on the hard half.”
BASI Comprehensive · Balanced Body Reformer
(07)Where
Still choosingthe room.
We are looking at spaces in Los Angeles now. Twelve reformers takes a particular kind of room, and we would rather wait for the right one than open in the wrong one.
The address goes up here the day it is signed.
- Planned hours
- Mon - Thu6:00 - 20:30
- Fri6:00 - 19:00
- Sat - Sun7:30 - 17:00
